A repositioning of the brand VICE*, producing a future product that encapsulates the core brand values.
A VICE-style magazine detailing the repositioning and reasoning behind the transition into the future travel product market.
Research on integration of future technologies.
Quick rough sketches and initial ideation.
Inspiration imagery focussing on colour, material, finish and form.
Initial foam models show form development.
Design details explored, considered and selected
Finalising user interaction touch-points and design details.
Final product render.
An adcept placing the product in a user scenario, bringing the concept to life.
Model making process step by step.
*Please note VICE have no affiliation with this project.
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